L

T

P

C

3

0

0

3

• Introduce students to basic principles of economics.
• Introduce students to basic concepts of Business Management.
• Enable students to analyze economic principles behind decisions taken by business and government.
• To teach financial management aspects.

• Understand basic knowledge of the concepts and principles of economics which govern the functioning of a firm/organization under different market conditions.
• Understand macro economics principles and decision making by business and government.
• Analyze and compare various decision making processes using ERP.
• Understand financial management aspects for managing a business.

(08 Hours)

Introduction to Economics, Micro & Macro Economics, Applications & Scopes of Economics, Demand Analysis, Demand Forecasting, Factors of Production, Types of Cost, Market structures, Break Even Analysis, Concept of Supply, National Income

(12 Hours)

Introduction to Management, Features of Management, Nature of Management, Development of Management thoughts: Scientific Management by Taylor & Contribution of Henry Fayol, Coordination & Functions of Management, Centralization & Decentralization, Decision Making Fundamentals of Planning, Objectives & MBO Types of Business organizations: Private Sector, Public Sector & Joint Sector, Organizational Behavior: Theories of Motivation, Individual & Group Behavior, Perception, Value, Attitude, Leadership

(10 Hours)

Marketing Management: Core concepts of Marketing, Marketing Mix (4P), Segmentation,  Targeting, Positioning, Marketing Research, Marketing Information System, Concept of International Marketing, Difference between Domestic Marketing & International Marketing, Operations Management: Introduction to Operations Management, Types of Operation Systems, Types of Layouts, Material Handling, Purchasing & Store System, Inventory Management, Personnel Management: Roles & functions of Personnel Manager, Recruitment, Selection, Training, Industrial Dispute, Collective Bargaining, Financial Management: Goal of Financial Management, Key activities in Financial Management, Organization of Financial Management, Financial Institutions, Financial Instruments, Sources of Finance

(06 Hours)

Introduction to ERP, e – CRM, SCM, Re – engineering, WTO, IPR etc.

(06 Hours)

Introduction to OR, Approaches, Applications & Scope of OR; Linear Programming: Basic concepts, formulation of LP Models, Limitations of LP, Graphical & Simplex methods, Assignment Problems, Transportation Problems – Initial Basic Solution; Decision Theory; Queuing System; Simulation

1. Prasad L.M., Principles & Practice Of Management, Sultan Chand & Sons, 1994.
2. Banga T. R. & Shrama S.C., Industrial Organisation & Engineering Economics, Khanna Publishers, 1995.
3. Robbins S., Organizational Behavior , Phi (Pearson) , 1998.
4. Kotler P., Keller, Koshi & Jha, Marketing Management – A South Asian Perspective, Pearson, 2007.
5. Sharma S. D., Operations Research, Kedar Nath Ram Nath & Company , 2002